The Return of the Meme Kings: GameStop and AMC's Rally Explained


The Resurgence of Meme Stocks: GameStop and AMC Rally Again

The recent surge in GameStop and AMC's stock prices echoes the 2021 meme stock frenzy, driven by social media and key figures like Keith Gill, also known as Roaring Kitty. This revival has once again captured Wall Street's attention, urging caution against the volatile nature of meme stocks and their speculative rallies

With AMC and GameStop still being heavily shorted, the current rallies highlight the significant influence of retail investors congregating on platforms like Reddit's WallStreetBets and X (formerly Twitter). This movement, largely fueled by speculation and social media hype, underscores the ongoing impact of meme culture in the stock market, challenging traditional investment strategies and causing notable discomfort among institutional investors

Overview of the Recent Rally

GameStop and AMC, prominent figures in the meme stock phenomenon, have witnessed a significant resurgence in their stock prices recently. This revival is largely fueled by the continued influence of social media platforms like Reddit's WallStreetBets and the re-emergence of key figures such as Keith Gill, known as Roaring Kitty. The stocks of GameStop and AMC soared, with GameStop experiencing a 98% increase and AMC jumping 121% at market open on a recent Tuesday, reflecting a dramatic rebound to their highest prices since the heights of 2021 

Influence of Social Media and Key Figures

The rally has been significantly driven by social media dynamics and the actions of influential figures. Keith Gill's return to social media platforms, notably his posts on X (formerly Twitter), played a pivotal role in reigniting interest in these stocks. His posts, which hinted at a serious comeback, were met with enthusiastic responses from retail investors, indicating a readiness to re engage with the meme stock movement. Additionally, the involvement of Elon Musk, who has previously influenced market movements through his social media interactions, contributed to the heightened activity around these stocks. This combination of social media influence and celebrity endorsement continues to challenge traditional market dynamics, illustrating the powerful impact of retail investors in today's stock market

Impact of Social Media on Stock Markets: The Role of Influencers

Keith Gill's Return to Social Media

Keith Gill, known as "Roaring Kitty," marked his return to social media after a three-year hiatus, significantly impacting meme stock prices once again. His first post, a cryptic image on the platform X, was reminiscent of his influential presence during the 2021 meme stock frenzy. This post alone led to a sharp 74% rise in GameStop's stock in a single day, demonstrating his continued sway over market dynamics. Gill's influence is a testament to how individual influencers can sway financial markets through social media, a phenomenon that has reshaped investor behavior and market perceptions.

The Effect of Viral Posts on Trading Volumes

The impact of social media on trading volumes is profound, as seen in the rapid market reactions to posts by prominent influencers like Elon Musk and Keith Gill. For instance, a tweet by Musk can lead to significant fluctuations in Tesla's stock prices, illustrating the direct influence of social media on the stock market. Similarly, Gill's posts have not only affected GameStop but also other stocks and cryptocurrencies, highlighting the broad and immediate impact of influential social media figures on financial markets. This phenomenon, often referred to as the "social media momentum" or "Reddit effect," underscores the growing interconnection between social media activity and stock market movements.

Analyzing the Financials: GameStop and AMC's Market Performance

Current Financial Standing of GameStop and AMC

GameStop and AMC have both experienced significant financial fluctuations influenced by retail investor activities and external factors such as the COVID-19 pandemic. GameStop's journey through a strategic transformation aimed at boosting e-commerce and digital initiatives highlights its efforts to adapt to the changing retail landscape  Conversely, AMC faced severe disruptions due to pandemic-induced theater closures, although it managed to raise substantial capital through equity and debt offerings to navigate the crisis.

Contrast with Previous Years' Performance

GameStop's stock price saw an unprecedented surge in early 2021 due to a short squeeze, significantly deviating from its previous financial struggles tied to the shift away from physical gaming stores. This event marked a stark contrast to its declining revenue and profitability in the years leading up to the squeeze . AMC, similarly, had its operations and financial stability rocked by the pandemic, with 2020 and 2021 marked by substantial losses. However, the company's proactive capital-raising efforts have aimed to stabilize its financial base and fund its transformation towards a more diversified entertainment platform

The Phenomenon of Short Squeezes: Historical Context and Recent Examples

Explanation of What Short Squeezes Are

A short squeeze occurs when a stock's price rapidly increases, primarily due to a high volume of short sellers covering their positions to minimize losses. This situation typically unfolds when there is a sudden and unexpected rise in the stock's price, compelling short sellers to buy back the stock at higher prices to close their positions. The mechanics of a short squeeze involve short sellers who borrow and sell a stock they believe will decrease in value. If the price drops, they can buy the stock back at a lower price, return the borrowed shares, and profit from the difference. However, if the stock price rises, they face potentially unlimited losses, prompting a rush to buy back the shares at increasing prices, which in turn drives the price even higher.

Case Studies Including the 2021 Meme Stock Frenzy

GameStop and AMC's Unprecedented Rallies

  • GameStop's Meteoric Rise:
    • GameStop, a company facing potential bankruptcy due to declining foot traffic and increased competition, became a prime target for short sellers. However, a surge in buying activity, initiated by retail investors in late 2020, led to a dramatic price increase. This buying frenzy was partly fueled by social media platforms and influential figures like Elon Musk and Chamath Palihapitiya, exacerbating the short squeeze. The stock price escalated from under $5 to $325 within a month, causing substantial losses for short sellers
  • AMC Entertainment's Surge:
    • Similarly, AMC Entertainment experienced a significant short squeeze. Initially trading at $2.01 per share, the stock price skyrocketed to $72.62, driven by a concerted effort from private investors on social media who believed the stock was undervalued. This movement not only aimed to profit but also to inflict losses on large hedge funds that had short positions in AMC, showcasing the power of coordinated retail investment 

Other Notable Historical Examples

  • Volkswagen (2008):
    • In 2008, Volkswagen's stock price surged over 300% in days, briefly valuing the company at over $400 billion. This squeeze was triggered by Porsche's unexpected announcement that it had acquired a majority of Volkswagen's shares, leaving only a small percentage available for trading. The scarcity of shares forced short sellers to buy at much higher prices, dramatically driving up the stock price 
  • Tesla (2020):
    • Tesla experienced a gradual but significant short squeeze in 2020. Despite no immediate catalysts like new product launches, a combination of factors such as increased interest in electric vehicles and a stock split contributed to a steady rise in its stock price. This inflicted heavy losses on short sellers, culminating in a loss of approximately $40 billion by year's end 66.

These examples illustrate the dramatic and often unpredictable nature of short squeezes in the financial markets, highlighting their ability to disrupt traditional market dynamics and inflict heavy losses on short sellers.

Looking to the Future: Potential Long-Term Effects on the Stock Market

Speculation on Future Regulation

The Commodity Exchange Act (CEA) empowers the Commission to set speculative position limits to prevent unreasonable price fluctuations in futures markets 71. Core Principle 5 mandates designated contract markets to adopt limits or accountability measures to mitigate market manipulation risks, particularly during delivery months 71. These measures are crucial as they help maintain market integrity by preventing excessive speculation, which can lead to unwarranted price changes 71. For instance, stricter speculative limits are applied during the spot month to protect against price manipulation when physical delivery is imminent . The Commission also allows for exemptions in markets where manipulation threats are minimal, such as with major foreign currencies and certain financial commodities.

Predictions for Meme Stocks and Digital Trading Trends

The dynamics surrounding meme stocks like GameStop and AMC highlight a new era in stock market speculation where social media and internet culture play pivotal roles. These stocks often see rapid price movements based more on viral trends than fundamental valuations . Moving forward, the influence of digital platforms and the communal actions of retail investors could lead to more frequent occurrences of market volatility associated with meme stocks . Additionally, the potential for regulatory changes aimed at curbing speculative trading may redefine how meme stocks and digital trading evolve. Investors are advised to be cautious, focusing on long-term investment strategies rather than speculative short-term gains.


The resurgence of GameStop and AMC's stock prices, fueled by the combined forces of social media hype and the strategic influence of figures like Keith Gill and Elon Musk, underscores a transformative period in the financial markets. This phenomenon not only highlights the growing impact of retail investors united by digital platforms but also challenges traditional market dynamics and the strategies of institutional investors. By rallying behind meme stocks, these retail investors have showcased their ability to cause significant market movements, reaffirming the power of collective action in the digital age.

Looking ahead, the continuing saga of GameStop and AMC, along with the broader implications on the stock market, signifies the need for a cautious approach to investing in such volatile assets. It suggests that future market trends may increasingly be shaped by social media and the actions of influential figures. Additionally, this pattern underscores the potential for regulatory changes aimed at addressing the complexities introduced by meme stock phenomena and digital trading practices. As the landscape of investment continues to evolve, the lessons learned from the rallies of these meme kings will undoubtedly influence future discussions on market regulation and the role of social media in financial markets.



  1. Can you explain the GameStop stock phenomenon in simple terms? In January, a significant number of individual investors from a Reddit community began purchasing GameStop shares. This unexpected surge in buying increased the stock's price dramatically, which paradoxically resulted in substantial financial losses for several well-established hedge funds.
  2. What are GME and AMC? GME (GameStop) and AMC (AMC Entertainment) are two stocks that became notably popular during the trading frenzy of the pandemic era. Both stocks saw significant increases in their value, continuing to surge in early trading sessions following the initial spike.
  3. How much profit did Keith Gill earn from his GameStop investment? While the exact amount Keith Gill earned from the GameStop short squeeze remains unspecified, reports from Business Insider indicate that at the peak of the stock's value, his holdings were worth around $48 million. Initially, Gill had invested $53,000 in GameStop back in 2019.
  4. What triggered the GameStop stock frenzy? The frenzy began when a trader, known by the online moniker "Roaring Kitty," posted a cartoon on social media. This post led to a dramatic spike in GameStop shares. The surge was driven by social media activity and speculation, rather than the actual financial health or performance of the company.

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